"If we want our children to be first in line for future medical innovations, we need to show political will today." says Lars Fruergaard Jørgensen, EFPIA President and CEO of Novo Nordisk Global.

Imagine a future where our children and grandchildren in Europe do not fear diabetes, cancer or Alzheimer’s disease. Where these diseases can be treated in a way that means people living with them experience life like others — or where the diseases are prevented in the first place.

This might seem like a dreamer’s world. But when you think of the achievements in medicine that we take for granted on a daily basis...