4 December 2025 | 14:00 – 15:00 CET | Zoom webinar

Alzheimer’s disease (AD) is one of Europe’s most pressing health challenges. Nearly 10 million people live with the condition today, and this number is projected to double by 2050, putting unprecedented pressure on healthcare systems and societies. The economic burden is already vast – an estimated €392 billion in 2019 in Europe alone  – and without action, this impact will only grow.

At the same time, we are entering a transformative new era for Alzheimer’s care. Disease-modifying therapies, blood-based biomarkers, and digital solutions for early detection are moving from promise to reality. These advances bring renewed hope for patients and families  – but also require health systems to adapt rapidly to ensure timely diagnosis, equitable access, and integrated care pathways.

What makes this moment so critical is that practical, scalable solutions already exist. Across Europe, pioneering institutions and healthcare professionals are testing new models of care, integrating innovative tools into clinical practice, and building capacity to prepare for future therapies.

This webinar will showcase emerging best practices from across the European continent. Drawing on insights from a new report developed by Shift Health and commissioned by EFPIA, the event will highlight how innovation can be scaled today to create a healthcare ecosystem that is fit for tomorrow.

Why attend?

• Understand the scale and urgency of the Alzheimer’s challenge in Europe.
• Learn from real-world examples of how health systems are adapting.
• Gain insight into policies that could help strengthen Europe’s response to Alzheimer’s disease.

Confirmed speaker:

• Sara Wallén, Founder and CEO, Mindmore
• Ryan Wiley, President, Shift Health

Additional speakers to be announced soon.

Discover the full report here. 

Register here.