Dag Larsson is currently Senior Policy Manager at LIF, the pharmaceutical trade association in Sweden, where he is in charge of regional affairs, national guidelines and care programs, and procurement issues. Prior to this, Dag served as Head of Launch and Business Development at Bayer HealthCare (2010-2015) where he was responsible for regional market access, Head of Business Development at GlaxoSmithKline (2008-2010) and Director of Global Brand Insight at Astra Zeneca (2005-2008). He is a trained pharmacist. He also serves as co-chair of the EFPIA Diabetes Platform.