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EAPM launches its STEPs campaign 2014

The European Alliance for Personalised Medicine (EAPM) is about to embark on its STEPs campaign (Specialised Treatment for Europe’s Patients), to run between now and the European elections in May 2014.

The aim is to raise awareness among politicians, patients, regulators, the medical profession, industry, the media (and, by definition, the general public) of the facts about personalised medicine (PM), its benefit to patients across the EU’s Member States and what STEPs we believe need to be taken to implement it successfully and cost-effectively.